Many people the world over are obsessed with breaking the distance record for firewalking without any regard to personal safety or just good old fashioned plain common sense. The person that holds the current record of 250 ft ended up in hospital for 10 days with burns and complications brought on by his fool hardy approach.
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This video clip shows someone of a similar ilk in Australia who was going for the Guinness record with a similar outcome.
Neither one of these people were or could ever match the standards of a Blaze certified Firewalking Instructor.